#AskTheBlueTrain Contest

Ask and Win social media contest for the UnitedHealthcare Pro Cycling Team, held on Instagram, Twitter, and Facebook.

Goal: generate material for team sponsors and engage fans around the 2016 Amgen Tour of California.

Asked fans to submit video questions for the team members, team members then answered the questions throughout the week of the Tour of California.

Over 400k interactions, and seven major prizes given away.

 

Search #AskTheBlueTrain on Twitter for a smattering of examples!